2009年3月26日星期四

third blog question


1. Why is it important for business strategy to drive organisational strategy and IS strategy? What might happen if business strategy was not the driver?

Business strategy is a well-articulated vision of where the business seeks to go and how it expects to get there. It is form by which a business communicates its goals.

Successful firms that business strategy drives both their organization and IS strategy, they must , therefore, seek to balance business, organizational, and IS strategy.
Business strategy is consider as making goals, objective, strategies, tactics; organizational strategy is consider as deciding organization structure, hiring new employee, operations, and processes; IS strategy is consider as hardware, software, application, database, procedure, and network.

Business strategy drive organizational strategy and IS strategy can consider as making company plan, making the goal and objective of the organization and making tactics for company development. Building Organizational and IS strategy need depends on these business strategy, these activities make the predict more correctly, decrease the invest on uncorrected equipment, making the company select the low price material supplier, decrease the waste of money in improper delivery, select manufacture place in low labor cost, and convenient way of delivery to the market, decide product strategy.
Uniqueness perceived by customer2. Consider a traditional manufacturing company that wanted to take advantage of the Internet and the Web. What might be a reasonable business strategy and how would organisational and IS strategy need to change?

If a traditional manufacturing company that wanted to take advantage of the Internet and the Web, the strategy that the company should to consider is Cost leadership. Differentiation and Focus.
The cost leadership is to consider cost which should to be the cheapest in payout, Internet can take the lots of information about low price material, proper retailer, where have low labor cost, and low transportation fees.
Differentiation is to consider which making the product stand out for non-cost reason. Internet can help the company search information about the new skills, new material, new technology, and collect data of customer wants, and what characteristic the other competitors’ product have.
The focus is consider as occupy narrow market niche where the product or service can stand out by virtue of their cost leadership or differentiation. Internet can help the company search about which market are less competitors and which area that the competitor are difficulty in copy of the products.
3. What does this tip from Fast Company mean: “The job of the CIO is to provide organisational and strategic flexibility”?
CIO is the leader of organization IS worker, which control, maintain and process data in the first time, With the quickly and accurate of collect data, the company can cut unnecessary cost, making proper organization structure, making right business strategy, IS strategy, and organization strategy. For the external environment, quickly and accurate of collect data making the company select the low price material supplier, decrease the waste of money in improper delivery, select manufacture place in low labor cost, and convenient way of delivery to the market, decide product strategy. And make the company make the predict more correctly, decrease the invest on uncorrected equipment, IS equipment, telecommunication fees etc.

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